The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. Within the organization, the Digital team ensures our marketing vision is brought to life across all digital properties by developing a holistic digital strategy spanning paid, campaigns, SEO, resources, customer stories, and content.

We are seeking a Global Localization Expert who will drive Asana's international localization strategy, delivering exceptional local experiences that enhance our global brand impact. In this pivotal role, you'll balance scalability with cultural nuance, working cross-functionally to optimize performance. You will be at the forefront of the incorporating AI into our processes and connectors to support seamless and efficient workflows. As an integral member of our global digital team, you'll play a critical role in shaping how our audience experiences our brand across digital channels. Collaborating with experienced team members in Dublin, New York, San Francisco, and Warsaw, you'll have the opportunity to grow your skills while creating content that drives meaningful engagement and supports business growth.

This role is based in our Warsaw office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do, and your recruiter can share more about the in-office requirements.

What You’ll Achieve

Define and execute strategic roadmap initiatives for global initiatives
Create high-impact digital experiences for global markets
Champion industry advancements and AI automation
Lead market prioritization and resource allocation efforts
Manage the relationship with our Translation Service Provider, supporting the growth and evolution of the tech stack for seamless localization delivery in all Digital platforms.
Streamline content intake and delivery workflows, often creating processes from scratch
Analyze performance metrics to improve global engagement

About You

5+ years of experience in localization, global digital strategy, or international marketing.
Proven track record driving measurable global initiatives
Expertise in managing cross-functional teams and vendor relationships
Strong analytical and problem-solving skills
Proficiency with localization platforms and technology (Translation Management Systems and AI technology implementation)
Familiarity with marketing technology stack (Contentful, SkillJar, Iterable, Marketo, Salesforce) and API connections
Excellent project management abilities
Deep understanding of international markets and cultural nuances

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What We’ll Offer

Generous, transparent and fair compensation system
Contract of Employment (and the option of 50% tax deductible costs for author’s rights usage in respect of applicable roles )
Health insurance with dental and travel coverage (Lux Med)
Lunch catering in the office
Career growth budget
Home office setup budget
Gym/Fitness reimbursement
Fertility healthcare and family-forming support with Carrot
Mental health support in Modern Health
Group life insurance
MacBooks with all necessary accessories

For this role, the estimated base salary range is between 9,083 - 11,167 PLN gross per month (subject to all taxes and necessary deductions). The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity and sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About Us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture . With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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Global Localization Expert