Mission:

The position is based in Fendi Korea in Seoul. Reporting to the Sr. Omnichannel Manager Korea, this role’s main responsibility is to accelerate the E-commerce business through focuses on on-site merchandising & site experience, development of omni functions in support of E-commerce, and leading digital projects to support site localization.

Main Responsibilities:

[E-commerce Channel Sales Business]

Develop E-commerce business plan including topline targets and strategic action plans to drive e-commerce business
Set and communicate with the WW & local teams, the E-commerce budget, and bottom-up monthly forecasts, monitoring key drivers for sales (traffic, AOV, CVR) and flow-through metrics
Partner with merchandising team to understand regional product priorities and ensure that e-commerce support broader market goals
Align with the marketing team, monitor performance, traffic, user experience and drive performance with clear KPIs across all digital channels
Lead omni-function projects (buy online from home, pick up in store, etc) & collaborate with retail teams to further strengthen e-commerce business
Liaise with the CS team to set goals and ensure elevated, assisted experience for online customers
Develop, manage, and monitor E-CRM activities in compliance with CRM team

[E-commerce Merchandising & Site Operation]

Manage e-commerce site ensuring seamless experience for customers with timely product launches & compelling on-site merchandising
Manage all aspects of site merchandising from planning to launching and restocking according to local demand and strategy
Leverage deep understanding of the E-commerce consumer journey and purchase behavior to identify growth and implement local merchandising strategy and stock management

[E-commerce Project lead & Operation management]

Identify and propose new e-business opportunities & innovative initiatives to the WW global team. Including but not limited to new features, contents, payment, local delivery, Kakao and/or Naver service integration
Understand KR E-commerce trend and analyze metrics at every step of the funnel to enhance UX, UI shopping experience to increase growth
Stay current with emerging web technologies and site experiences to lead changes as appropriate to meet site KPIs

Profile:

The position requires an individual who works well in a changing environment, fast and dynamic
Minimum 6 years of e-commerce experience. Fashion or luxury is a plus.
Strong communication skills and teamwork, especially ability to communicate with Marketing & Merchandising teams
Ability to manage several tasks simultaneously and meet tight deadlines, good at prioritization.
Significant track record in running an E-commerce business.
In depth knowledge of E-commerce platforms & technologies (Salesforce, Google Analytics, PowerBI)
Proven people leader with the ability to inspire, lead, motivate & develop diverse teams at all levels.
A true team player who enjoys working in an environment which will stretch & expose them to working across multiple departments & teams.
High energy individual who thrives working in a fast paced and evolving organization.
Ability to influence others and move towards a common vision and/or goal.
Commercial acumen.
Fluent in English

Fendi

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Ecommerce Manager