About the job

Job Overview:

We are looking for a culturally savvy freelancer to help us adapt and repurpose our US-based health and

wellness content for the Indian audience on social media. Your role will involve localizing existing content

(posts, reels, stories, etc.) to make it relevant, relatable, and engaging for the Indian demographic. This

includes adapting text, imagery, cultural references, and tone, and in some cases, creating entirely new

India-specific content.

Key Responsibilities:

● Localize US content by changing:

○ American imagery to Indian-representative visuals

○ Food, lifestyle, and health references to be culturally appropriate

○ Language and tone for local nuance

● Collaborate with our in-house dietitian and content team to ensure clinical accuracy and cultural relevance

● Create fresh India-specific content, including:

○ Culturally resonant health tips (e.g. ayurvedic foods, Indian meal timings)

○ Local memes, pop culture trends, and viral formats

○ Festival and season-based health posts

● Research Indian social media trends (Instagram, YouTube Shorts, Twitter, etc.) to identify what works and suggest new content ideas

● Suggest and incorporate platform-specific best practices to boost reach and engagement

Ideal Candidate:

● Prior experience in health & wellness, content localization, or Indian social media marketing

● Strong understanding of Indian audiences, culture, humor, and online behavior

● Ability to independently conduct market research and identify current content trends

● Familiarity with tools like Canva, Adobe Express, Photoshop, CapCut, or equivalent for basic

editing

● Excellent communication and collaboration skills

● Bonus if you're personally interested in wellness, nutrition, or fitness

Scope:

● Ongoing part-time project with weekly content batches (initial engagement of 1–3 months,

extendable

● Deliverables include 3–5 posts per week (static, reels, or carousels)

HabitNu