Welcome to the MILK MAKEUP FAM:
At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.
Who YOU are:
• Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.
• Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.
• Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.
• Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.
• Inclusive + mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.
The ROLE:
The UK/EMEA Marketing Manager will lead Milk Makeup’s digital-first brand growth across the region, with a strong emphasis on social media, creator ecosystems, digital campaigns, and e-commerce support. This role is responsible for translating global brand strategy into high-performing, culturally relevant digital and social executions that drive awareness, engagement, and commercial impact across the UK and EMEA.
This role is based in London, with frequent travel within the UK/EMEA - 50% of the time.
What YOU’ll do:
- Own the UK/EMEA digital and social marketing strategy in alignment with global brand direction.
- Lead regional execution across organic social, paid social, digital media, and creator content.
- Oversee regional social calendars and content localization across priority platforms (Instagram, TikTok, YouTube, emerging platforms).
- Partner with global teams to adapt assets and develop region-specific content.
- Lead UK/EMEA influencer and creator strategy with a focus on performance, authenticity, and cultural relevance.
- Manage paid partnerships, gifting/seeding programs, and creator-led campaigns.
- Lead digital-first go-to-market strategies for product launches and key brand moments.
- Partner with E-commerce and Sales to support online conversion and retail sell-through through digital activations.
- Activate omni-channel digital campaigns in collaboration with key retail partners.
- Track performance across all digital and social channels and continuously optimize based on insights.
- Monitor regional trends, platform changes, and competitor activity.
KPIs:
- Social growth: followers, engagement, reach, and share of voice.
- Influencer ROI, engagement, conversion, and brand advocacy.
- Performance of paid vs. organic creator content.
- Digital campaign and launch performance metrics (traffic, engagement, conversion support).
- Marketing ROI: CPA, CPE, and spend efficiency.
- Contribution to sell-through and online conversion during campaigns and launches.
- On-time, on-budget delivery and cross-functional alignment.
We’d like YOU to have:
- 5–8+ years of marketing experience with strong digital/social specialization.
- Proven experience leading social-first and creator-led strategies in EMEA markets.
- Deep understanding of platform dynamics, trends, and performance metrics.
- Strong analytical mindset with ability to translate data into action.
- Highly collaborative, agile, and comfortable in a fast-paced, founder-led brand environment.
- Passion for makeup, culture, creators, and digital innovation.
