ThreeTrader is seeking a Japan Marketing Manager to lead our market operations in Japan. This position encompasses comprehensive responsibility for all marketing activities in the Japanese market, from strategic planning and execution to team management. The successful candidate will optimize our global brand for the Japanese market and drive business growth through culturally appropriate communication.
Key Responsibilities
I. Strategic Planning & Market Development
● Develop and execute annual marketing plans for the Japanese market
● Define brand strategy and positioning tailored to Japanese consumers
● Conduct market research, competitive analysis, and identify growth opportunities
● Collaborate with global teams to align local and corporate objectives
II. Localization & Content Management
● Lead end-to-end localization of all marketing materials and product content
● Develop localization style guides, glossaries, and quality assurance processes
● Ensure cultural appropriateness across all content (language, visuals, messaging)
● Manage translation vendors and coordinate with legal/compliance teams
III. Digital Marketing Execution
● Build and optimize Japanese website with strong SEO and conversion focus
● Manage social media platforms and KOL partnerships
● Plan and execute integrated campaigns across email, paid media, and organic channels
● Develop paid advertising strategies (Google Ads, Yahoo! JAPAN) with A/B testing
IV. Analytics & Optimization
● Analyze marketing data and track KPIs across all channels
● Create performance reports with actionable insights for senior management
● Implement data-driven optimizations to improve ROI and campaign effectiveness
V．Potential Team Leadership
● Build, lead, and mentor the Japanese marketing team
● Recruit, train, and manage team performance
● Ensure quality standards and regulatory compliance across all outputs
Requirements
Who We Are Looking For
Experience & Background
- 5+ years of marketing experience, with 2-3+ years in management or leadership roles
- Native-level Japanese with business-level English proficiency (reading, writing, speaking)
- Portfolio demonstrating successful campaigns in the Japanese market
Localization Expertise
- Deep knowledge and practical experience in localization and cultural adaptation
- Expert understanding of Japanese linguistic nuances (keigo levels, regional dialects, cultural context)
- Experience with Translation Management Systems (TMS) and CAT tools
- Quality assurance mindset for linguistic and cultural accuracy
Digital Marketing
- Comprehensive expertise in digital marketing (SEO, SEM, social media, paid advertising, email marketing)
- Experience with social media management and KOL/influencer partnerships
- Proficiency with analytics tools (Google Analytics, etc.) and advertising platforms (Google Ads, Yahoo! JAPAN)
- Operational skills with CMS platforms and marketing automation tools
What Makes You Stand Out
- Strategic thinking with attention to detail
- Localization expertise through transcreation, not just translation
- Ability to bridge global brand vision with Japanese market reality
- Leadership that inspires and develops teams
- Data-driven decision making
- Strong project management across multiple priorities
- Cross-cultural competency in Japanese and global business cultures
- Action-oriented approach to testing, learning, and improving
Benefits
- Own the Japan market with full strategic autonomy and fast-track to senior leadership
- Competitive package: industry-leading salary, performance bonuses, benefits, and flexible work
- Join APAC's fintech revolution in one of the region's most valuable markets
- Entrepreneurial, meritocracy-driven culture with freedom to innovate and support to succeed
