About NIO Inc.
NIO is an international company that designs, develops and produces powerful and intelligent electric cars. "To Shape a Joyful Lifestyle" is our mission to bring a positive attitude to life to our users through thoughtful and passionate design, great service and advanced technology. "Blue Sky Coming" describes our guiding philosophy for a better, positive and more sustainable future. This principle drives us every day - worldwide.
For our Europe Operation Center Team in Amsterdam or Munich we are looking for a
Europe Communications Manager (m/f/x)
Responsibilities:
Product Marketing & Communication Strategy
- Develop product marketing and communication strategies based on overseas market insights and local market needs, with a primary focus on European markets.
- Design and build market-adapted product communication logic, product narratives, and messaging frameworks, translating product technology features into communication strategies tailored to target audiences.
- Support local markets in building localized marketing and communication execution, establishing an integrated communication structure combining brand communication and product marketing to drive customer decision-making and conversion.
- Establish a brand communication performance evaluation framework (e.g. exposure, conversion, brand sentiment, ROI), continuously optimizing marketing investment efficiency and improving communication effectiveness.
Launch Communication Strategy
- Develop overall launch communication strategies for new markets and new models in Europe, ensuring strong alignment with global brand positioning and product strategy.
- Plan and execute high-impact launch events, roadshows, and test-drive programs to increase brand exposure and support lead generation and sales conversion.
- Define launch communication rhythm, key themes, and content frameworks, through collaborating closely with stakeholder teams to align launch communication approaches and execution cadence.
- Manage multi-market and multi-language communication execution, ensuring consistency while enabling appropriate localization.
Multi-brand & Multi-channel Communication Management
- Work closely with brand teams and headquarters teams to plan and coordinate communication strategies for multiple brands across European markets.
- Develop brand communication frameworks and provide guidance to country teams for local campaign planning and execution.
- Ensure consistency of store branding standards, visual materials, and communication assets across markets and channels.
Localization & Global Communication
- Translate headquarters brand and communication strategies, methodologies, and frameworks into structured communication systems to support effective execution in overseas markets; collect local market needs and provide structured feedback; work with headquarters teams to establish the global communication strategy.
- Develop communication strategies for European markets to ensure that product and business information is communicated to external partners according to defined strategies and timelines.
Qualifications:
- Over 5 years of experience in brand communication, marketing communication, or product marketing, with proven experience in delivering cross-market international communication projects from 0 to 1.
- Strong capabilities in market and user research, as well as in building systems, frameworks, and communication strategy playbooks.
- Familiar with digital tools and processes for communication execution, analysis, and performance monitoring.
- Experienced in working with overseas general distributors/dealers, with exposure to multi-market business structures.
- Relevant educational background and/or experience in automotive or technology brand communication is a plus.
- Strong structured thinking and strategic capabilities, with the ability to convert strategy into executable plans.
- Excellent product expression and product storytelling skills.
- Strong cross-functional and cross-cultural communication abilities, capable of driving multi-party collaboration, problem-solving, and conflict resolution, and enabling effective cross-team cooperation.
- Fluent English is mandatory; proficiency in Chinese or other major European languages is a significant advantage (e.g. German, French).
This isn’t just another job. It’s an opportunity to join a movement to change the mobility experience for everyone. If you find that as exciting as we do, come join us!
To apply for this role please send your CV (in English) to us.
We look forward to hearing from you!
NIO as a Global User Enterprise has organized its business globally. Depending on the job you are applying for, it may be necessary to involve hiring managers outside the European Economic Area (EEA), that are engaged at another NIO group company, such as NIO Co., Ltd located in Shanghai, China or NIO USA Inc, Palo Alto, USA. If data is processed in countries outside the EEA, NIO uses standard contractual clauses published by the European Commission, with appropriate technical and organizational measures, to ensure that your personal data is processed in accordance with European data protection standards.
