About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About The Role

The Creative Director, Copy sets the tone for how Crunchyroll speaks to the world. You’ll be responsible for defining and executing our voice across campaigns, platforms, and day-to-day communications. As the lead for all things copy, you’ll ensure our brand comes through clearly, consistently, and compellingly from bold campaign headlines to the fine print on a landing page.

We’re looking for a creative leader who blends brand strategy with editorial edge someone fluent in internet language and anime, tuned into pop culture, and obsessed with the power of words to shape emotion and identity.

This role lives at the intersection of strategy and craft. You’ll partner closely with creative directors, designers, and marketing leads to shape messaging for shows, initiatives, and the Crunchyroll brand itself. You’ll also oversee copywriters and agencies, ensuring everything we ship feels distinctly Crunchyroll— and true to the spirit of the stories we champion.

Brand Voice & Messaging

Own Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
Evolve and adapt brand voice across campaigns, content types, and regional markets
Create and maintain copy guidelines that help teams write with clarity and consistency

Campaign & Creative Copy

Develop copy across a wide range of formats: from trailers, ads, and OOH to emails, banners, and product messaging
Collaborate with designers, marketers, and strategists to craft messaging that elevates campaign ideas and brand storytelling
Write or guide script development for AV spots, trailers, and content-driven creative
Translate creative briefs into effective messaging hierarchies, headlines, and calls to action

Execution & Oversight

Review and edit work from freelance and agency copywriters, providing clear direction and actionable feedback
Partner with project managers to scope copy needs and align on timelines
Ensure voice alignment across all written content, including digital, social, ecommerce, and experiential
Balance campaign deadlines with ongoing day-to-day copy needs from across the org

Cultural Relevance & Innovation

Stay fluent in digital trends, meme culture, and emerging storytelling techniques
Advocate for inventive, platform-native messaging that connects authentically with anime fans
Push creative boundaries while honoring the tone, aesthetic, and cultural impact of the anime we promote

This role is based out of our LA office and works a hybrid schedule.

About You

10+ years of copywriting experience, with 4+ years in a senior or lead role
Strong portfolio showcasing both brand-level thinking and short-form execution
Expertise in voice development, messaging strategy, and multi-platform storytelling
Excellent editing skills and sharp attention to detail
Experience managing or collaborating with writers and/or agencies
Strong cross-functional communication skills
Comfortable working across a wide variety of formats and deliverables
Familiarity with anime and its surrounding communities
Knowledge of content localization or writing for global audiences

About The Team

The Creative Services team at Crunchyroll is a passionate group of designers, writers, producers, and creative leaders who develop campaigns and experiences that bring anime to life. From trailers and brand storytelling to social content and events, we create work that celebrates the art of anime, honors its stories, and connects with fans around the world. We operate across regions, time zones, and formats — always with a shared goal of making anime feel as vibrant and emotionally powerful as it truly is.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$130,612—$163,265 USD

About Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Crunchyroll

New Jobs

Creative Director, Copy