About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About The Role
The Creative Director, Copy sets the tone for how Crunchyroll speaks to the world. You’ll be responsible for defining and executing our voice across campaigns, platforms, and day-to-day communications. As the lead for all things copy, you’ll ensure our brand comes through clearly, consistently, and compellingly from bold campaign headlines to the fine print on a landing page.
We’re looking for a creative leader who blends brand strategy with editorial edge someone fluent in internet language and anime, tuned into pop culture, and obsessed with the power of words to shape emotion and identity.
This role lives at the intersection of strategy and craft. You’ll partner closely with creative directors, designers, and marketing leads to shape messaging for shows, initiatives, and the Crunchyroll brand itself. You’ll also oversee copywriters and agencies, ensuring everything we ship feels distinctly Crunchyroll— and true to the spirit of the stories we champion.
Brand Voice & Messaging
- Own Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
- Evolve and adapt brand voice across campaigns, content types, and regional markets
- Create and maintain copy guidelines that help teams write with clarity and consistency
Campaign & Creative Copy
- Develop copy across a wide range of formats: from trailers, ads, and OOH to emails, banners, and product messaging
- Collaborate with designers, marketers, and strategists to craft messaging that elevates campaign ideas and brand storytelling
- Write or guide script development for AV spots, trailers, and content-driven creative
- Translate creative briefs into effective messaging hierarchies, headlines, and calls to action
Execution & Oversight
- Review and edit work from freelance and agency copywriters, providing clear direction and actionable feedback
- Partner with project managers to scope copy needs and align on timelines
- Ensure voice alignment across all written content, including digital, social, ecommerce, and experiential
- Balance campaign deadlines with ongoing day-to-day copy needs from across the org
Cultural Relevance & Innovation
- Stay fluent in digital trends, meme culture, and emerging storytelling techniques
- Advocate for inventive, platform-native messaging that connects authentically with anime fans
- Push creative boundaries while honoring the tone, aesthetic, and cultural impact of the anime we promote
This role is based out of our LA office and works a hybrid schedule.
About You
- 10+ years of copywriting experience, with 4+ years in a senior or lead role
- Strong portfolio showcasing both brand-level thinking and short-form execution
- Expertise in voice development, messaging strategy, and multi-platform storytelling
- Excellent editing skills and sharp attention to detail
- Experience managing or collaborating with writers and/or agencies
- Strong cross-functional communication skills
- Comfortable working across a wide variety of formats and deliverables
- Familiarity with anime and its surrounding communities
- Knowledge of content localization or writing for global audiences
About The Team
The Creative Services team at Crunchyroll is a passionate group of designers, writers, producers, and creative leaders who develop campaigns and experiences that bring anime to life. From trailers and brand storytelling to social content and events, we create work that celebrates the art of anime, honors its stories, and connects with fans around the world. We operate across regions, time zones, and formats — always with a shared goal of making anime feel as vibrant and emotionally powerful as it truly is.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$130,612—$163,265 USD
About Our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
- Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
