Job Description: Marketing & Social Media Manager at Erie Preparatory Academy

About Erie Preparatory Academy (EPA):

Erie Preparatory Academy (EPA) is a distinguished boarding school nestled in Erie, Pennsylvania, situated on the serene shores of Lake Erie. As an affiliate of Cornerstone Prep Academy in Pittsburgh, PA, EPA offers a comprehensive program catering to students in grades 9-12, including postgraduate opportunities. Our institution prides itself on delivering a robust college preparatory curriculum, fostering student growth through a blend of academic rigors and extracurricular engagements.

Job Summary:

We are looking for a creative and strategic Marketing & Social Media Manager to lead Erie Prep’s global and local marketing efforts and help grow our student body. This role requires a deep understanding of localization, regional marketing nuances, and visual storytelling. You’ll be the go-to person for creating and executing campaigns that resonate across cultures—while also capturing the life of the school through photography and video at events, sports games, and community gatherings.

International Marketing & Localization

Develop and execute global marketing strategies to attract international students from key regions.
Create and localize marketing content (ads, landing pages, social media posts, brochures, email campaigns) to reflect regional languages, customs, and cultural expectations.
Identify region-specific trends and student motivations to tailor Erie Prep’s messaging for various markets.
Manage and grow Erie Prep’s digital presence across international platforms (Google, WeChat, WhatsApp, RedNote Line, Tiktok etc.) with a focus on international regions (Asia, Europe)
Collaborate with education agents, recruitment partners, and overseas schools to amplify Erie Prep’s brand abroad.

Visual Content Creation

Attend and document all major school events, including sports games, assemblies, cultural nights, and more.
Capture high-quality photos and videos for use across Erie Prep’s website, social media, and promotional materials.
Organize and maintain a media archive for internal and external use.
Edit and package multimedia content for diverse audiences, ensuring alignment with Erie Prep’s brand and regional preferences.

Campaign Management & Reporting

Plan and manage international ad campaigns (Google Ads, Meta, programmatic platforms).
Use analytics tools to track campaign performance, optimize strategy, and report on ROI.
Partner with admissions and communications teams to align marketing efforts with the student recruitment pipeline.

Social Media

Creates engaging social media campaigns for EPA and its clubs, athletics, and activities.
Volume based content creation on multiple platforms.

Sports Media

General understanding of sports media.
Ability to lead live streaming of games and events.

Qualifications & Experience:

Bachelor's degree in Marketing, International Relations, Communication, or a related field (Master’s preferred).
3+ years of experience in international marketing and, or education marketing.
Demonstrated ability to localize content for global audiences.
Proficiency with photography, videography, and media editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, etc.).
Experience managing international digital marketing campaigns.
Excellent writing, editing, and cross-cultural communication skills.
Ability to work flexible hours and attend events (including evenings and weekends) as needed.
Excellent communication and interpersonal skills.
Ability to travel as needed.
Passion for teaching and mentoring students, fostering intellectual curiosity and spiritual growth.
Excellent communication, organization, and interpersonal skills.
Ability to work collaboratively in a team-oriented environment.
Alignment with the school's Christian faith and values.
Proficiency in Chinese

Preferred Skills:

Experience working in a school or academic environment.
Experience working with CRM systems and student recruitment platforms.
Strong analytical skills to measure marketing performance.

Submission Requirements:

Resume
Cover Letter
Statement of Faith
Marketing Portfolio examples
Complete the following: A.) Submit your favorite meme, B) Submit an example of a reel that a male, ages 18-24, living in Belgrade would reshare, and C) Make and submit a social media post of your favorite restaurant in Chinese
Successful completion of a background check upon offer.
Completion of a drug test upon offer.

Visa sponsor (CPT, OPT, H1B) available for qualified candidates.

Erie Prep Academy

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