Job Description: Marketing & Social Media Manager at Erie Preparatory Academy
About Erie Preparatory Academy (EPA):
Erie Preparatory Academy (EPA) is a distinguished boarding school nestled in Erie, Pennsylvania, situated on the serene shores of Lake Erie. As an affiliate of Cornerstone Prep Academy in Pittsburgh, PA, EPA offers a comprehensive program catering to students in grades 9-12, including postgraduate opportunities. Our institution prides itself on delivering a robust college preparatory curriculum, fostering student growth through a blend of academic rigors and extracurricular engagements.
Job Summary:We are looking for a creative and strategic Marketing & Social Media Manager to lead Erie Prep’s global and local marketing efforts and help grow our student body. This role requires a deep understanding of localization, regional marketing nuances, and visual storytelling. You’ll be the go-to person for creating and executing campaigns that resonate across cultures—while also capturing the life of the school through photography and video at events, sports games, and community gatherings.
International Marketing & Localization
- Develop and execute global marketing strategies to attract international students from key regions.
- Create and localize marketing content (ads, landing pages, social media posts, brochures, email campaigns) to reflect regional languages, customs, and cultural expectations.
- Identify region-specific trends and student motivations to tailor Erie Prep’s messaging for various markets.
- Manage and grow Erie Prep’s digital presence across international platforms (Google, WeChat, WhatsApp, RedNote Line, Tiktok etc.) with a focus on international regions (Asia, Europe)
- Collaborate with education agents, recruitment partners, and overseas schools to amplify Erie Prep’s brand abroad.
Visual Content Creation
- Attend and document all major school events, including sports games, assemblies, cultural nights, and more.
- Capture high-quality photos and videos for use across Erie Prep’s website, social media, and promotional materials.
- Organize and maintain a media archive for internal and external use.
- Edit and package multimedia content for diverse audiences, ensuring alignment with Erie Prep’s brand and regional preferences.
Campaign Management & Reporting
- Plan and manage international ad campaigns (Google Ads, Meta, programmatic platforms).
- Use analytics tools to track campaign performance, optimize strategy, and report on ROI.
- Partner with admissions and communications teams to align marketing efforts with the student recruitment pipeline.
Social Media
- Creates engaging social media campaigns for EPA and its clubs, athletics, and activities.
- Volume based content creation on multiple platforms.
Sports Media
- General understanding of sports media.
- Ability to lead live streaming of games and events.
Qualifications & Experience:
- Bachelor's degree in Marketing, International Relations, Communication, or a related field (Master’s preferred).
- 3+ years of experience in international marketing and, or education marketing.
- Demonstrated ability to localize content for global audiences.
- Proficiency with photography, videography, and media editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, etc.).
- Experience managing international digital marketing campaigns.
- Excellent writing, editing, and cross-cultural communication skills.
- Ability to work flexible hours and attend events (including evenings and weekends) as needed.
- Excellent communication and interpersonal skills.
- Ability to travel as needed.
- Passion for teaching and mentoring students, fostering intellectual curiosity and spiritual growth.
- Excellent communication, organization, and interpersonal skills.
- Ability to work collaboratively in a team-oriented environment.
- Alignment with the school's Christian faith and values.
- Proficiency in Chinese
Preferred Skills:- Experience working in a school or academic environment.
- Experience working with CRM systems and student recruitment platforms.
- Strong analytical skills to measure marketing performance.
Submission Requirements:
- Resume
- Cover Letter
- Statement of Faith
- Marketing Portfolio examples
- Complete the following: A.) Submit your favorite meme, B) Submit an example of a reel that a male, ages 18-24, living in Belgrade would reshare, and C) Make and submit a social media post of your favorite restaurant in Chinese
- Successful completion of a background check upon offer.
- Completion of a drug test upon offer.
Visa sponsor (CPT, OPT, H1B) available for qualified candidates.
