About Us
We are a global leader in commercial vehicle manufacturing, launching our heavy truck products in Brazil. This pivotal role will lead our market entry strategy and build sustainable growth in Latin America's largest commercial vehicle market.
Key Responsibilities
1. Market Strategy Development & Execution
- Co-develop and implement Brazil-focused marketing strategies encompassing market analysis, product positioning, pricing architecture, channel development, and promotional campaigns
- Establish clear sales targets and market governance frameworks aligned with corporate global strategy
- Conduct deep-dive analysis of competitors through SWOT and PESTLE methodologies
2. Market Intelligence & Analytics
- Lead industry trend monitoring using ANFAVEA/SINDIPEÇAS market data and Statista reports
- Deliver monthly market share analysis with actionable insights for leadership team
- Maintain competitive intelligence database tracking pricing movements, product launches, and regulatory changes
3. Product Localization Leadership
- Drive product adaptation projects addressing Brazilian market requirements:
- Oversee prototype development and INMETRO certification processes
- Optimize product configurations for regional needs
- Collaborate with R&D on new product development (NPD) and existing product improvement initiatives
4. Commercial Activation Management
- Direct B2B marketing activities including:
- Annual participation in FENATRAN (Latin America's largest commercial vehicle expo)
- Key account acquisition programs for fleet operators and dealership networks
- VIP customer immersion experiences and technical workshops
- Develop localized promotional toolkits for field teams
Requirements
Core Qualifications
- Bachelor's degree in Business/Engineering or related field
- Language: Native Portuguese + Business English
- 5+ years' commercial leadership experience in:
- Heavy trucks/construction machinery
- Brazil market entry/expansion
- Turnaround of underperforming markets
Critical Competencies
- Proven success in 0→1 market creation
- Deep knowledge of Brazil's CV distribution networks
- Established relationships with fleet operators/dealerships
Preferred Experience
- Previous employment with leading OEMs
- Experience managing HQ-field office dynamics in multinational corporations
