Position Overview:
Community Tax, LLC is a nationally leading Tax Representation / Tax Resolution firm,, and we're seeking a creative, self-directed, results-oriented marketing professional to join our senior management cadre in the role of Vice President, Marketing.
This role is responsible for all activities related to conceptualizing, implementing, and executing on market and branding strategy in support of the firm’s business goals as to market share, revenue growth, and efficient client acquisition. Specific responsibilities include brand and market development; market research and planning; strategic and creative direction for branding, promotion and advertising; coordination with sales, customer success, and data analytics; and direction of the day-to-day activities of our five-person marketing staff and web of external partners.
Experience in marketing to both English and Spanish-speaking audiences is highly desirable.
Successful candidates will possess a robust understanding of both traditional and digital direct marketing strategies, including SEO, SEM, social media marketing, affiliate marketing, and CRM-based inbound lead generation. B2C Marketing experience a must – with B2B Marketing experience desirable.
This is a hands-on position with a real seat at the table– and a clear path of advancement to C-Level management.
Responsibilities:
- Brand Development: Develop, execute, and implement a comprehensive brand strategy to establish and enhance the company's market positioning and value proposition, to distinguish the firm from rivals, and to ensure consistency across all channels and touchpoints.
- Market Development: Identify new markets and customer segments, conducting market research and competitive analysis to guide expansion strategies. Develop go-to-market strategies for new and existing products and services, focusing on entry tactics, localization, and audience engagement.
- Cross-Functional Collaboration: Collaborate closely with executive leadership and other departments (Sales, Customer Success, and Data Analytics) to align marketing strategies with company-wide goals. Serve as a key advisor on the company's overall business strategy, contributing insights on market trends, customer behavior, and competitive positioning.
- Revenue Growth Leadership: Set and achieve ambitious revenue growth targets by optimizing marketing investments, improving customer acquisition and retention, and enhancing lifetime customer value. Use data-driven insights to continuously refine strategies, focusing on profitability and scalability.
- Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy that aligns with company goals and objectives, ensuring a strong presence in both traditional and digital channels with both English and Spanish consumers.
- Digital Marketing: Lead digital marketing efforts, including SEO, SEM, social media, email marketing, marketing automation, re-marketing, content marketing as well as native advertising/marketing.
- Direct Response Marketing: Lead direct response marketing initiatives to drive immediate customer actions and conversions.
- Affiliate Marketing: Manage affiliate marketing programs to expand our reach and customer base.
- CRM-Based Inbound Lead Generation: Utilize CRM systems to optimize inbound lead generation processes, ensuring leads are qualified and nurtured effectively.
- Budget Management: Devise and oversee marketing budgets, allocate resources efficiently, and continuously optimize campaigns for maximum ROI.
- Data Analysis and Reporting: Monitor and analyze marketing performance metrics, providing regular reports and insights to executive leadership.
- Compliance: Ensure that all marketing activities comply with relevant regulations and industry standards.
Qualifications:
- At least 5+ years successful experience in digital, direct response, muti-media, native advertising/marketing and affiliate marketing
- Proven track record of success in marketing leadership roles, ideally within B2C market spaces such as debt settlement, tax, legal services, financial services or direct to consumer call center environments preferred.
- Deep understanding of and experience in B2C traditional and digital marketing strategies, including marketing automation, re-marketing, native advertising/marketing and demonstrated success in direct response and affiliate marketing.
- Experience with CRM-based inbound lead generation for a high-volume call center environment.
- Strong analytical skills with the ability to use data-driven insights to make informed decisions.
- Exceptional leadership and team management skills.
- Excellent communication and interpersonal skills.
- Experience with Spanish Language marketing preferred.
- Innovative and creative mindset with the ability to think outside the box.
You’ll enjoy:
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package including health, dental, vision, life and 401k w/company match.
- Opportunities for career advancement and professional development.
- This position reports to the COO.
- A dynamic and collaborative work environment.
- This position is hybrid work – with offices in Dallas, Texas and Chicago, Illinois
If you are a strategic marketing leader with a proven track record of success in digital, direct response, and affiliate marketing, you have creative instructs towards the sensibilities of both English and Spanish language consumers, and you're ready to take on a leadership role in a dynamic company, we encourage you to apply.
To apply for Vice President, Marketing position, please submit your resume.
This is a multi-stage interview process that, in later stages, will require submission of a portfolio of past work as well as the submission of new work product that demonstrates your initial vision for the firm.
Company Description
Who We Are
Founded in 2010, Community Tax set out on a mission to help individuals and businesses solve their complex financial concerns. Since then, we’ve grown into a full-service company staffed with a team of attorneys, CPAs, and enrolled agents. Collectively, we’ve helped over 60,000 clients to date and are proud of our A+ rating from the Better Business Bureau. At Community Tax, we’re dedicated to finding solutions and solving problems for people across all 50 states with a wide array of services including tax preparation, tax relief, tax filing, and tax assurance.
Our History
Since 2010, Community Tax has helped Americans across the country take control of their finances. Originally founded as a tax company, we’ve since evolved into a one-stop-shop for all your tax resolution and preparation needs. The experts at Community Tax obsess over details and keep meticulous records so our clients can stress less about the numbers.
Whether you need back tax relief, help creating a payment agreement, or simply tax advice, we can help. We’ve serviced tens of thousands of clients for over a decade and there’s no case we haven’t seen.
Our Mission
Our mission is to create a new standard in the personal and business finance industries — one that puts our clients’ best interest first, no matter what. We’re a community of advisors and advocates set apart by our principle values and hard work ethic. We strive to serve as an industry benchmark in client value and operational efficiency.
As we have evolved and grown, Community Tax has remained dedicated to its founding mission and principles: top-notch customer service, a guarantee on our work, and a commitment to customer satisfaction.
What We Do
Community Tax services clients who need financial assistance with everything from growing their small business to resolving their tax issues. We can track accurate data, analyze detailed records, prepare tax returns, balance books, and more — all for one fixed, affordable price.
Our Expertise
Our team of professionals has years of experience in the tax industry and financial services arena. Staffed with experts, Community Tax offers trusted guidance from attorneys, practitioners, enrolled agents, and CPAs who have encountered every type of case imaginable
