About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
Role Overview
As a Technical SEO Manager, you will be responsible for providing ad-hoc consultancy regularly to enterprise clients, conducting in-depth technical audits, and supporting large-scale website migrations. You will also play a key role in AI-focused SEO optimization, ensuring that clients' sites are technically aligned with the latest AI-driven search trends and ranking opportunities.
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Key Responsibilities- SEO Consultancy: Provide weekly ad-hoc technical SEO support to enterprise clients, answering queries, reviewing implementations, and offering strategic recommendations.
- Technical SEO Audits: Conduct comprehensive technical SEO audits, analyzing site health, Core Web Vitals, crawlability, indexing, structured data, and other key ranking factors.
- Website Migrations: Support client internal teams with complex website migrations, including domain changes, platform transitions, and site architecture improvements to minimize ranking disruptions.
- AI Optimization for Search: Advise on and implement technical SEO best practices to enhance visibility in AI-driven search results, including AI Overviews, structured data enhancements, and content indexing strategies.
- Technical Implementation: Work closely with developers, product teams, and content strategists to implement SEO recommendations efficiently.
- Monitoring & Troubleshooting: Use tools like Google Search Console, Screaming Frog, Sitebulb, and Log File Analysis to identify and resolve technical SEO issues.
- SEO Strategy & Innovation: Stay ahead of industry trends, algorithm updates, and emerging AI-driven search features, ensuring clients’ SEO strategies remain competitive.
Key Skills & Experience- 3+ years of hands-on technical SEO experience (agency experience preferred).
- Strong knowledge of enterprise SEO strategies, including large-scale site architecture, crawl optimization, and JavaScript SEO.
- Proven experience conducting SEO audits using tools like Screaming Frog, Ahrefs, SEMrush, and DeepCrawl.
- Expertise in website migrations, including redirects, URL structure changes, and risk mitigation.
- Understanding of AI-driven search trends, such as AI Overviews, structured data for AI indexing, and optimizing for search generative experiences.
- Familiarity with Google’s Search Generative Experience (SGE) and how AI impacts search rankings.
- Proficiency in log file analysis and debugging crawlability issues.
- Strong grasp of Core Web Vitals, page speed optimization, and technical performance improvements.
- Basic knowledge of HTML, JavaScript, and structured data markup (Schema.org).
- Experience collaborating with development teams and CMS platforms such as WordPress, Shopify, and headless CMS.
- Excellent communication skills, with the ability to translate complex technical SEO insights into actionable recommendations for enterprise stakeholders.
Nice to Have Skills- Knowledge of Python for SEO automation (e.g., data scraping, log file analysis).
- Experience with server-side SEO (e.g., edge SEO, Cloudflare Workers, CDN optimization).
- Understanding of Google’s AI advancements and their implications for search strategy.
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