[Global Fashion & Lifestyle Consumer Goods]
Position: Marketing Manager
Company Overview
Our client is a prominent multinational corporation specializing in global fashion and lifestyle consumer goods. With a robust brand equity and a diverse distribution network, the company maintains a stable market position through the seamless integration of offline retail, e-commerce, and digital marketing. Following a collaborative structure with global headquarters, the company continues its growth by effectively localizing and implementing global brand strategies within the Korean market.
Key Responsibilities
- Strategic Planning: Establish comprehensive brand marketing strategies and oversee the execution of annual marketing plans.
- Integrated Marketing: Lead and manage end-to-end Integrated Marketing Communications (IMC) campaigns encompassing both ATL and BTL channels.
- Global Localization: Collaborate closely with Global HQ to adapt and localize international campaigns for the Korean market.
- Omni-channel Marketing: Operate marketing programs linked across retail stores, e-commerce platforms, and digital channels.
- Event Management: Plan and oversee on-site operations for brand events, including new product launches and store openings.
- Communication Management: Manage the overall scope of digital marketing, social media, influencer partnerships, media relations, and PR activities.
Qualifications
- Professional Experience: Extensive hands-on experience in brand marketing (minimum 9 years).
- Strategic Execution: Proven track record of leading integrated marketing strategies from initial planning to final execution.
- English Proficiency: Business-level English communication skills to facilitate seamless collaboration with global organizations.
- Collaborative Leadership: Strong interpersonal skills to lead cooperation between internal departments and external partners.
- Project Management: Demonstrated ability to manage complex schedules and multiple projects systematically.
Preferred Requirements
- Experience in marketing for global consumer goods, specifically within the Fashion, Watch, or Beauty industries.
- Direct experience collaborating with overseas headquarters or on global-scale campaigns.
- Proven experience in digital-centric or e-commerce-linked marketing projects.
