Ecommerce & Digital Senior Manager | 'Ôrəbella
LA | Hybrid
WHO WE ARE
We are 'Ôrəbella, a beauty brand created by Bella Hadid. 'Ôrəbella is a collection of revolutionary nourishing fragrances that are alcohol-free, hydrating, clean, vegan, cruelty-free, dermatologist tested, and suitable for sensitive skin. Crafted with fine fragrance notes and infused with the highest-quality essential oils, we are the first intentional skin parfum that boosts mood and aura while hydrating the skin with nurturing ingredients. The innovative and entrepreneurial spirit of 'Ôrəbella is built into the dynamic culture of our growing and caring team—inspiring authentic creativity, collaboration, and success.
THE ROLE
We are looking for an innovative and digitally savvy E-commerce & Digital Senior Manager to join our growing team. You will play a pivotal role in optimizing the online presence of the brand by overseeing the digital department and managing strategic initiatives for orebella.com. The E-commerce & Digital Senior Manager role will focus on driving the overall growth of the digital landscape, maximizing sales through building loyalty and customer retention tactics. The ideal candidate is highly skilled with a strong DTC background and can hit the ground running in a fast-paced work environment. This position will report to the General Manager.
RESPONSIBILITIES
Website Management (orebella.com):
- Own and optimize the end-to-end D2C channel and customer journey across orebella.com, including D2C sales forecasting/reporting and channel contribution margin
- Lead international DTC expansion initiatives, including international shipping strategy, market prioritization, localization, and launch execution for new global markets
- Responsible for DTC contribution margin efficiency, identifying and implementing improvements to drive optimal channel profitability
- Ensure seamless and high-converting customer experience on orebella.com that drives most profitable channel for the brand
- Update Forecast file and Global Tracker on a weekly basis (or more frequently as needed)
- Manage site performance, merchandising, and CRO to drive revenue growth
- Continuously improve site performance and drive revenue through optimized merchandising, R&R/UGC, and conversion rate optimization (CRO)
- Partner with Marketing to launch new products, collections, and drops on site, driving strong outcomes for the business
- Analyze traffic, funnel performance, and sales data to inform testing and growth strategies
- Provide actionable insights that inform growth and optimization strategies
- Deliver accurate and timely reporting, identification of high-impact optimization opportunities and measurable improvements from data-driven tests
- Oversee e-commerce operations including product setup, pricing, promotions, and inventory coordination
- Efficient, accurate, and profitable management of day-to-day e-commerce operations including promotion execution without errors
- Identify & execute opportunities to improve customer experience, retention, and average order value
- Develop initiatives that meaningfully enhance the customer lifecycle and drive long-term revenue. Targeted improvements lead to higher lifetime value and stronger brand loyalty
- Manage and support the customer service team to ensure all customer communications are consistent with brand voice, tone, and service standards Provide guidance to the team, when needed, to find effective resolutions while maintaining a high-touch customer experience.
- Partner closely with the 3PL and internal teams to ensure smooth fulfillment execution, inventory alignment, and ongoing cost management
CRM Management:
- Own CRM strategy across email, SMS, and loyalty programs to drive retention & lifetime value, in conjunction with external agency partner
- Responsible for creating and executing the monthly CRM calendar, including ideation, content strategy, copy development, creative production, and deployment, in partnership with agency teams.
- Strengthen customer relationships to drive measurable long-term revenue & retention
- Build & execute lifecycle marketing campaigns (welcome, post-purchase, replenishment, win-back), in conjunction with external agency partner
- Optimize performance of lifecycle campaigns including welcome, post-purchase, replenishment, and win-back flows
- Deliver consistent, measurable impact with each campaign across the customer lifecycle
- Collaborate with marketing & creative team to ensure CRM messaging is on-brand and compelling
- Ensure CRM communications reflect Orebella’s brand voice while simultaneously driving engagement & sales
- Analyze CRM performance and optimize based on insights
- Continuously improve CRM performance through data-driven optimization, translating insights into measurable improvements across email, SMS, and loyalty programs
- Recognize key consumer and cultural insights, applying them to the planning process
- Stay up-to-date with competitor programs, industry trends, and CRM best practices
Paid Digital Media Management:
- Develop and manage paid media strategy, budget, assets, performance, and optimizations across channels, in conjunction with external agency partner
- Plan and execute media support for product launches, brand moments, and promotions
- Support and drive end-to-end media asset creation across channels, collaborating with internal stakeholders and agency partners to deliver effective creative at scale
- Translate effective planning and execution of paid media campaigns to drive acquisition, retention, and brand awareness
- Ensure media strategy delivers measurable business impact while supporting broader brand objectives
- Ensure paid media budgets are optimized in real time to drive the best possible outcomes for growth and profitability
Emerging Commerce Platform Management:
- Launch, grow, and optimize TikTok Shop as a viable DTC channel, driving contribution and performance
- Build and expand other e-commerce channels, including Amazon, in partnership with external agency teams
- Work with agency partner to create a successful new D2C vertical that drives meaningful profitable sales while also building strong brand awareness and purchase intent on other channels
- Analyzes sales data, industry trends, and competitive research to identify actionable insights
WHAT YOU BRING
- Bachelor's Degree in a related field
- 8+ years of e-commerce experience required
- Previous Beauty experience is required
- Previous start-up experience at a consumer brand is preferred
- Confident navigating through fast-paced, competing workstreams
- Extensive knowledge of beauty trends and competitive market
- Excellent communication and interpersonal skills
- Stellar project management and analytical skills
- Strong ability to present insights clearly and effectively
- Strong understanding of e-commerce fundamentals
- Holistic thinking, able to connect the dots across the business
- A track record of achieving maximum impact with limited resources
- Action-oriented, comfortable “rolling up sleeves”
- Proficient in Shopify
- Proficient in Attentive
- Proficient in Microsoft Office
- Proficient in Google Suite
WHAT WE OFFER
- Base salary: $125k annually
- Unlimited PTO
- Medical, Dental, Vision
- Company Gratis
- Hybrid work environment, one day per week in office
- Creative, collaborative and nimble team
- Room for ample growth and development
