Title: Digital Channel Marketing Manager, Business Messaging
Industry: Technology
Location: New York, NY
Duration: ASAP – 11/24/2026
Responsibilities
- Lead development and execution of in-app communications across owned and operated digital channels to drive customer acquisition, retention, and product engagement
- Design and implement an audience-first creative and communication calendar leveraging lifecycle marketing principles
- Develop in-app campaigns and manage creative development and approvals
- Drive product adoption through clear CTAs and deep links guiding users to key in-app features
- Partner cross-functionally with various stakeholders to deliver measurable campaign experiences
Requirements
- Experience developing creative solutions for small business marketing challenges
- Background in content strategy
- Experience leading vendor and agency relationships
- Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
- Experience navigating complex creative and localization challenges for global audiences
Skills
- Digital Marketing
- Campaign Management
- Content Strategy
- A/B Testing
- Customer Engagement
- Lifecycle Marketing
- Data Analysis
- Creative Solutions
- Vendor Management
- Performance Optimization
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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