Are you the kind of creator who can turn volatile currency charts into stories that stop thumbs mid-scroll? Passionate about data-backed creativity, viral engagement, and igniting conversations in the global trading world—especially across APAC markets?
We're searching for a creative powerhouse + analytics ace with strong Japanese language skills to take full ownership of our social media strategy across LinkedIn, Facebook, X (Twitter), and beyond. You'll craft the voice of our Forex brand—making currency markets feel accessible, exciting, and trustworthy - while boosting brand visibility, sparking genuine interactions, and driving real business momentum, with a key focus on engaging Japanese-speaking audiences and APAC regions.
If you're fluent (or near-native) in Japanese, eager to demystify forex for traders in Japan and beyond, build a thriving global community, and watch your localized content deliver tangible results in a fast-moving market, this is your opportunity to lead the charge.
What You'll Own & Drive
Strategy & Planning
- Develop and launch bold social media strategies aligned with our Forex business goals and innovative positioning, including tailored approaches for Japanese and APAC markets
- Build dynamic content calendars and optimized posting schedules to stay consistent and ahead of trends across regions
- Track industry shifts, competitor moves, platform updates, forex market pulses, and Japan-specific trends to refine our approach
- Establish and monitor key KPIs—growth, engagement, sentiment, conversions—and turn data into strategic wins
Content Creation & Management
- Produce compelling, high-quality content: sharp copy, stunning graphics, short videos, Reels/Stories, carousels, and more—in both English and Japanese where needed
- Collaborate tightly with design, marketing, product, and compliance teams to keep everything on-brand, regulator-friendly, and culturally relevant for Japanese audiences
- Create platform-tailored magic—thought leadership on LinkedIn, visual storytelling on Instagram, real-time buzz on X—with localization for maximum impact in Japan/APAC
- Curate and amplify user-generated content, repurpose successes, and maintain an authentic, professional yet approachable brand voice across languages
Community Management
- Engage daily: respond promptly, thoughtfully, and professionally to comments, DMs, and mentions—in Japanese and English as appropriate
- Nurture vibrant online communities, transforming followers into loyal advocates and brand champions, with special emphasis on Japanese-speaking traders
- Identify and partner with influencers, key opinion leaders, and active traders in the forex space, particularly in Japan and APAC
- Manage sensitive situations with calm crisis communication and proper escalation
Analytics & Optimization
- Dive into performance data: track what's working, spot opportunities (including regional differences), and iterate quickly
- Run A/B tests on messaging, creatives, and timing to continuously boost engagement and ROI across markets
- Deliver clear, actionable monthly reports with insights and recommendations that shape decisions
- Leverage social listening to monitor brand sentiment, market conversations, and emerging trends in Japan and globally
Campaign Execution
- Lead social efforts for major moments: product launches, market events, seasonal promotions, trading challenges—with localized execution for Japanese audiences
- Partner with paid media teams to amplify organic reach through targeted paid boosts, including Japan/APAC-specific targeting
- Integrate social into broader marketing initiatives and support employer branding/recruitment campaigns
What We're Looking For
- 3-5+ years of hands-on social media management (strong preference for fintech, Forex, financial services, or high-engagement B2C brands)
- Proven track record of growing accounts: impressive follower gains, engagement surges, and measurable business impact
- Exceptional copywriting skills—seamlessly adapt tone for different platforms and audiences (from seasoned traders to newcomers)
- Proficiency with tools like Hootsuite, Sprout Social, Buffer, Meta Business Suite, etc.
- Solid experience in social media analytics and reporting (platform insights + tools like Google Analytics or listening platforms)
- Understanding of paid social fundamentals, SEO/content synergies, and strong project management
- Creative mindset paired with meticulous attention to detail
- Outstanding communication and stakeholder collaboration skills
- Business-level or native Japanese proficiency (reading, writing, speaking)—essential for creating localized content, engaging Japanese communities, and understanding cultural nuances in APAC markets
Benefits
- Competitive salary package + performance incentives
- Genuine growth opportunities—experiment boldly, own strategy, see your impact fast
- Collaborative, innovative environment where ideas trump hierarchy
- The chance to shape and amplify a global Forex brand's voice, with strong focus on the Japanese market
- Exposure to international markets, diverse cultures, and cutting-edge trading trends
