Overview
CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Tokyo office based on business requirements or for company/team events.
下記を推進するためにチームメンバーや関係チームと協力し、コンテンツマーケティング戦略の設計・実行をしていただきます。
- リード獲得の促進
- エンゲージメントの強化
- コンバージョン率の向上
- エディテージ・Paperpal間のクロスセル戦略の支援
Founded in 2002, Editage is committed to accelerating global research communication. With expert-led manuscript and publication support services, cutting-edge AI products, and comprehensive author education programs, Editage empowers academic authors worldwide. Paperpal, our AI-powered academic writing tool, is revolutionizing scholarly communication. With over 1.5 million users globally, Paperpal is setting new benchmarks in AI-driven academic writing solutions.
In this role, you will develop and implement content marketing strategies in close collaboration with cross functional team members. Your efforts will focus on driving lead generation, increasing audience engagement, improving conversion rates, and enhancing cross-selling opportunities between Editage and Paperpal in the Japan market.
Responsibilities
- 戦略設計・市場分析
- コンテンツ戦略の提案
- ターゲットオーディエンスのペルソナ設計
- SEOを意識したコンテンツ戦略の立案
- 市場動向や競合状況の分析、把握
- 業界トレンドの調査、把握
- 他社コンテンツの分析と自社コンテンツへの応用
- コンテンツ制作・管理
- コンテンツ制作・管理
- ブログ記事、ホワイトペーパー、ケーススタディ、E-bookなどの作成・編集
- SNS投稿の企画・運用（X, Facebook, Instagramなど）
- メールマーケティングのコンテンツ作成
- 画像コンテンツの企画・制作
- 動画コンテンツの企画・スクリプト作成（必要に応じて制作チームと連携）
- コンテンツ最適化・ユーザーインサイトの活用
- SEO・コンテンツ最適化
- コンテンツのリライト・最適化による検索順位向上
- ユーザーボイスの収集を通したケーススタディの制作やニーズの特定
- ユーザーインタビューの実施・記事化・顧客事例の制作
- プロモーション・配信
- コンテンツ配信戦略の立案・実施
- 広告・SNSキャンペーンの管理
- マーケティングキャンペーンの企画、実行から効果測定
- 資料開発・社内共有
- プロモーション用の資料開発
- プレゼンテーション資料の作成
- 広告クリエイティブの制作サポート
- マーケティングチーム内外でのコンテンツ施策の共有・報告
- Content Strategy & Planning: Develop and implement content strategies with an SEO-focused approach while defining target audience personas.
- Content Creation & Management: Create and manage blog articles, white papers, case studies, e-books, social media posts, and email marketing content.
- SEO & Content Optimization: Improve search rankings through content rewriting, market trend analysis, and competitor research.
- Industry Research & User Insights: Track industry trends, analyze competitor content, collect user feedback, and create case studies and customer stories.
- Promotional Material Development: Develop presentations, ad creatives, visual content, and video scripts in collaboration with production teams.
- Marketing Campaign Planning & Execution: Plan and implement content distribution strategies, manage social media and ad campaigns, and report on key content initiatives.
LI-REMOTE
Qualifications And Prerequisites
必須要件
- 3年以上のコンテンツマーケティングの実務経験
- ライティング・編集スキル（論理的で読みやすい文章作成能力、簡潔なコピーライティングスキル）
- SNSマーケティングの経験（投稿の企画・運用・分析）
- データ分析能力（Google AnalyticsやSNS分析ツールを活用したPDCA運用経験があると尚良）
- プロジェクト管理能力（コンテンツ制作スケジュールの管理、複数案件の同時進行）
- SEOの基礎知識と実践経験（キーワードリサーチ、記事の最適化、Googleアルゴリズムの理解）
- Adobe製品（Illustrator, Photoshop, Adobe Expressなど）やCanvaなどでのバナーなどの制作技術・経験
歓迎要件
- 動画マーケティングの経験（YouTubeやショート動画の企画・運用）
- マーケティングオートメーションツール（HubSpot, Marketo, Pardot）の使用経験
- HTML / CSSの基本知識（WordPressや簡単なLPの修正ができるレベル）
スキル
- 日本語、英語でのコミュニケーション能力: 日本や海外チームとの密なコミュニケーションを要するため、日本語、英語共にコミュニケーション能力は必須
- タスクマネジメント: 自身でのタスクの決定と進捗の管理
- 分析力: 利用データなどの分析を通した、プロモーションの企画やメッセージの変更などが必要なため、データをもとにした行動ができることが望ましい。
- ウェビナー、コンテンツマーケティング、展示会、ソーシャルメディアなどプロモーションの経験があることが望ましい。
- Google Analytics、MAツールの利用経験・知識
- メールマーケティングの経験・知識
- SNSマーケティングの経験・知識
- 3+ years of experience in content marketing with strong writing and editing skills to create engaging content. Proficiency in social media marketing, including planning, managing, and analyzing posts, along with basic SEO knowledge such as keyword research and article optimization.
- Bilingual proficiency in Japanese and English, enabling seamless collaboration with teams in Japan and overseas.
- Strong analytical skills with experience using Google Analytics and social media analytics tools to track performance, optimize strategies, and refine marketing campaigns based on data insights.
- Ability to manage multiple projects simultaneously, schedule content production, and track progress independently with strong project and task management skills.
- Proficiency in Adobe Illustrator, Photoshop, Adobe Express, or Canva for banner creation. Experience in video marketing, including YouTube and short-form video planning and management.
- Experience with marketing automation tools such as HubSpot, Marketo, or Pardot, along with expertise in email marketing, social media promotions, webinars, content marketing, and trade show marketing.
- Basic knowledge of HTML/CSS with the ability to make minor edits to WordPress or landing pages as needed.
Benefits of this Role
- Company sponsored Annual Health Check
- Medicine replenishment by Nunokame
- Bi-Annual Performance Review, Performance Awards, Exposure to headquarters (dependent on role and business needs)
- Value cards, spot recognition, quarterly and annual performance awards, Token of appreciation to mark your joining anniversary and birthday celebration
- Fun activities at work, Team outings, Off-sites, Festival Celebrations, Annual Party, Family events
Application Process
Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, the selection process involves an initial screening by a recruiter and four interview rounds. Additionally, you will be required to complete an assessment as part of the selection process.
Equal Opportunity
Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.
Accelerating from Anywhere
As a remote-first organization, these are essential attributes we look for in all our candidates.
- Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
- Documenting work that brings everyone on the same page.
- Maturity to choose between synchronous and asynchronous collaboration.
- Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.
About CACTUS
At Cactus Communications, we break barriers between science and researchers. We are a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered. At CACTUS, we champion an "accelerate from anywhere" culture that fuels our high-performance mindset. Flexibility isn't just a benefit—it’s the cornerstone of our productivity. By empowering our teams to work when and where they thrive best, we ensure innovation, drive, and excellence remain at the heart of everything we do. Together we, Power research. Empower people.
