Job Description
Are you ready to embark on a lively and upbeat journey where you will be empowered to grow your Digital Marketing career?
Does a combination of Digital Marketing and leading influencers fuels excitement for you? Join this incredible team to ensure we reach to many more children through the digital world!
No relocation support will be available for this opportunity.
Core Responsibilities
Contribute towards creation of local digital marketing activations, crafting effective media plans, improving LEGO brand presence on owned digital platforms & driving traffic to retail partners by working together with Digital Marketing Manager. Key responsibilities
- Bring to life digital marketing strategies, including owned channel localization, social media campaign planning, influencer activities, paid media creative submission, landing page optimization and SEM with DMM
- Strengthen campaign plans from a digital standpoint by demonstrating digital expertise and audience-specific media insights
- Review & optimize media plans working with media agency of record and analyze campaign performance vs plan
- Prepare Digital Asset Management for campaigns and for distribution to agencies and distributor partners
- Collaborate strongly with multiple collaborators including internal Marketing teams, Sales teams, Global/APAC team and local partners to deliver assets localization and production for digital marketing activities
- Collaborate with Sales team (Branded channel, Mass retail and E-commerce) for retail media activation including retail engagement call out on digital platform and branded communication on retail media guided by DMM
- Collaborate with E-commerce team to algin on digital merchandise perspective
- Learn by benchmarking internally vs other business units & externally vs other brands
Play your part in our team succeeding!
LEGO Japan is one of the key markets for APAC region of The LEGO Group. Our organization consists of Sales, Marketing, Operation, Finance and HR department, and the size of the organization is approximately 60 including temporary workers. Marketing team is made of 5 teams; Brand Marketing, Trade Marketing, Digital Marketing, PR & Partnership and Marketing Planning.
Trade Marketing team’s purpose is to drive sales performance through the best possible brand experience in retail, engaging and inspiring our shopper and consumers.
Do You Have What It Takes
- Bachelor’s degree or equivalent experience or above, in marketing, business or other relevant area.
- High level proficiency in Microsoft Office
- Proven 4 - 5 years of ability in sales & marketing experience preferably in branded goods industry in categories such as Sports, Fashion/ Retail, FMCG, Snacks/Beverages
- Minimum of 2+ years working in non-traditional marketing inclusive of influencer, experiential, social commerce, content marketing, digital integration, etc
- 1+ years’ experience in digital marketing, in-house or agency facing to develop the asset for the retail and brand campaign
- 1+ Experienced in planning and buying digital media
- Relevant experience in paid media within digital, agency experience from upper funnels to middle/lower funnels, preferred
- Have strong understanding “Audience First” approaches and had experiences to drive the right digital initiatives. i
- Ability to champion advocacy and support for new ways of working
- Passion for new technologies, platforms, trends, etc
- Experience working in youth audiences a plus
- eCommerce experience or knowledge is preferable
- Strong capabilities to collaborate and influence internal cross-functions and external agencies to overcome obstacles
- Strong verbal and written communication skills in both Japanese and English
- IT skills Excellent user of MS office tools is a requirement especially Excel, Word and PowerPoint
- Strong communication and collaborator leadership skills.
- Prior experience working in complex organizations with constraints on processes, resources and flexibilities
- Work independently and to collaborate with one team approach.
- Ability to think strategically while still focusing on immediate short term tasks
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
