At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
This role is set up to drive cutting-edge solutions for key bet and new launch brands under Accelerate Reach & Scale momentum, lead affiliate-wise new commercial capability building, and create remarkable omni-channel customer experience for HCPs, patients, consumers across marketing and medical.
Key Responsibilities
- Omni-channel HCP engagement
- Explore and identify key strategic initiatives to fuel the launch/uptake for key bet products by reaching to broader customers
- Design and implement the prioritized customer solutions/tools by cross function collaboration
- Build Lilly website strategy
- Track the progress, evaluate the result and refine the plan timely
- Consumer marketing
- Explore local available partners and channels or SOAs to access consumers
- Develop social listening plan and provide insights to content development
- Work with marketing and medical team to design disease state education campaigns
- Proactively liaise with global and NAPAC team to localize feasible best practice
- Patient solution
- Map out patient journey to remove friction in prioritize MOTs
- Collaborate with medical PSP team to develop innovative patient solution to enable a smooth start experience and enhance patient adherence and persistence
- Leverage digital channels to run patient education
- Digital medical engagement
- Support medical team for the digital transformation by leveraging online channels to improve reach and quality of engagement
- Drive organizational change and improve commercial capability by embracing new technology, leveraging external partners and global solution localization
- Team management
Experience & Skills
- Strong business acumen, brand owner or DSM experience preferred
- Wealthy experience in digital marketing or consumer marketing
- Solid project management skill and deliver under pressure
- Strong learning agility, innovative thinking and open mind
- Excellent communicator and influencer
- Fluent English
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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