๐ Content Writer (Content Marketer) @expand k
๐ Location: Seocho-gu, Seoul, South Korea & 50% Work-From-Anywhere (์ฌํ ๊ทผ๋ฌด)
๐ Clients: Global | B2B & B2C
๐ฃ Languages: Korean & English
๐ผ Expertise: Content Writing | Copywriting | Localization
๐ Website: expandk.com
๐ Overview
expand k is looking for a Content Writer (Content Marketer) with 0~2 years of relevant experience to help craft compelling stories and localized content for our global clients in Korea and the wider APAC region.
As part of the Content & Creative team, youโll be responsible for developing marketing content across digital channels, adapting global campaigns for the Korean market, and ensuring brand voices resonate locally while staying globally consistent.
If you love writing, localising/transcreating, and shaping messages that engage Korean audiences, this role is for you.
๐งฉ What Youโll Do
Content Creation - Content Marketing
- Write, edit, and proofread B2B/B2C content: blog posts, landing pages & PR materials
- Adapt and localize content from English to Korean while preserving content objective and brand guideline
Content Creation - Performance Marketing
- Write, edit, and proofread marketing content: ad copy, social media & email newsletters
- Adapt and localize content from English to Korean while preserving brand tone and intent
Content Creation - Brand Marketing
- Write, edit, and proofread brand & e-commerce content: brand websites, product description pages (Naver Smart Store / Coupang) and promotional banners
- Adapt and localize content from English to Korean while preserving commercial edge
Creative Campaign Support
- Collaborate with Account Managers and Designers to craft content that supports campaign objectives
- Brainstorm ideas for digital campaigns, product launches, and brand activations
Brand Voice & Quality Control
- Ensure all Korean-language content is clear, accurate, and aligned with brand voice
- Conduct research to create relevant and engaging content tailored to local audiences
Client & Team Communication
- Support communication with global clients regarding content requirements
- Present and explain creative ideas and messaging decisions to internal and external stakeholders
๐ง Who Weโre Looking For
Must-Haves
- 0โ2 years of experience in content writing, copywriting, or digital marketing
- Native/Bilingual Korean and Business-level English proficiency
- Strong writing skills with the ability to adapt tone across different industries and platforms
- Bachelorโs degree or equivalent practical experience
Nice-to-Haves
- Experience in a digital marketing agency or global brand environment
- Familiarity with SEO principles and content optimization
- Understanding of Korean consumer behavior and digital culture
- Strong organizational skills and ability to manage multiple projects simultaneously
Portfolio of written work (marketing, editorial, or creative)
๐ Perks & Benefits
- Hybrid Work: 50% remote work after 3-month onboarding
- Flexible Hours: Choose your own core time
- Self-Development: Learning and development support
- Time Off: Generous leave policy + birthday leave + long-service refresh breaks
- Compensation: Competitive salary based on experience
- Office Snacks: Coffee, tea, and your favorite snacks
- Team Culture: Fun, supportive, and growth-oriented environment
- Pet-Friendly
About expand k
Founded in 2019, expand k is a Seoul-based digital marketing agency helping global brands thrive in Korea and APAC. Our clients range from lifestyle, fashion, and gaming to SaaS, tech, and educationโspanning the US, UK, EU, LATAM, and Asia.
We specialize in performance marketing, localization, and brand activation for both B2C and B2B brands.
โจ Ready to Join?
- Send your resume and writing portfolio to hello@expandk.com or apply directly via this platform.
- expand k is an equal-opportunity employer committed to building a diverse and inclusive workplace.
โ๏ธ ์ฝํ
์ธ ๋ผ์ดํฐ (๋์งํธ ๋ง์ผํ
) @expand k
์ฃผ์ ์
๋ฌด
- ๊ธ๋ก๋ฒ ํด๋ผ์ด์ธํธ์ ๋ง์ผํ
์ฝํ
์ธ ๊ธฐํ, ์์ฑ ๋ฐ ํธ์ง (๊ด๊ณ ์นดํผ, ๋ธ๋ก๊ทธ ํฌ์คํธ, ๋๋ฉ ํ์ด์ง, ์์
๋ฏธ๋์ด, ์ด๋ฉ์ผ ๋ด์ค๋ ํฐ, PR ๋ฑ)
- ์์ด ์ฝํ
์ธ ๋ฅผ ํ๊ตญ ์์ฅ์ ๋ง๊ฒ ๋ก์ปฌ๋ผ์ด์ง ๋ฐ ํธ๋์คํฌ๋ฆฌ์์ด์
์งํ
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- AE ๋ฐ ๋์์ด๋์ ํ์
ํ์ฌ ์บ ํ์ธ ๊ธฐํ ๋ฐ ์คํ ์ง์
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์ธ๋ถ ์
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์ธ ํ
- ๋ค์ํ ๋์งํธ ์ฑ๋์ ๋ง์ถ ์นดํผ๋ผ์ดํ
๋ฐ ์ฝํ
์ธ ์ ์
- ๋ธ๋๋ ์์ฑ(Brand Voice)์ ๋ง์ถ ์ฝํ
์ธ ํ์ง ๊ด๋ฆฌ ๋ฐ ๊ต์
- ๋ฆฌ์์น๋ฅผ ํตํ ์์ฅ ํธ๋ ๋ ๋ฐ ์๋น์ ๋์ฆ ๋ฐ์
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(์ด๋ฉ์ผ, ์ฌ๋, ๋ฏธํ
๋ฑ)
์๊ฒฉ ์๊ฑด
- 0~2๋
์ฝํ
์ธ ๋ผ์ดํฐ, ์นดํผ๋ผ์ดํฐ, ๋์งํธ ๋ง์ผํ
๊ด๋ จ ์ค๋ฌด ๊ฒฝํ (agency, in-house, freelance ๋ฑ ๋ฌด๊ด)
- ํ๊ตญ์ด ์์ด๋ฏผ + ์์ด ๋น์ฆ๋์ค ์ปค๋ฎค๋์ผ์ด์
๊ฐ๋ฅ์
- ๋ค์ํ ํ๋ซํผ ๋ฐ ์ฐ์
๊ตฐ์ ๋ง๋ ๊ธ์ฐ๊ธฐ ๋ฅ๋ ฅ ๋ณด์ ์
- ๊ด๋ จ ์ ๊ณต ํ์ ๋๋ ์ด์ ์คํ๋ ์ค๋ฌด ๊ฒฝํ ๋ณด์ ์
์ฐ๋ ์ฌํญ
- ๊ธ๋ก๋ฒ ๋ธ๋๋ ๋๋ ๋์งํธ ๋ง์ผํ
์์ด์ ์ ๊ทผ๋ฌด ๊ฒฝํ
- SEO ๋ฐ ์ฝํ
์ธ ์ต์ ํ ๊ด๋ จ ์ดํด๋
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- ํฌํธํด๋ฆฌ์ค ์ ์ถ ๊ฐ๋ฅ์ (๋ง์ผํ
, ์๋ํ ๋ฆฌ์ผ, ์นดํผ๋ผ์ดํ
๋ฑ)
- ๋ค์ ํ๋ก์ ํธ๋ฅผ ๋์์ ๊ด๋ฆฌํ ์ ์๋ ์กฐ์ง๋ ฅ ๋ฐ ์๊ฐ ๊ด๋ฆฌ ๋ฅ๋ ฅ
ํํ ๋ฐ ๋ณต์ง ๐ฅณ
- ์ฑ์ฅ์งํฅ์ ํ ๋ฌธํ ๋ฐ ํธ์ํ ๊ทผ๋ฌด ํ๊ฒฝ
- 50% ์ฌํ๊ทผ๋ฌด (3๊ฐ์ ์์ต ๊ธฐ๊ฐ ์ดํ)
- ์ฝ์ดํ์ ์ ํ ๊ทผ๋ฌด (์์จ ์ถํด๊ทผ)
- ์
๋ฌด ๊ด๋ จ ์๊ธฐ๊ณ๋ฐ ์ง์
- ์์ ๋ก์ด ์ฐ์ฐจ ์ฌ์ฉ
- ์ฅ๊ธฐ ๊ทผ์ ๋ฆฌํ๋ ์ ํด๊ฐ (3๋
/6๋
/9๋
/โฆ)
- ์์ผ ์ ๊ธ ๋ฐ์ฐจ
- ๊ฒฝ์๋ ฅ ์๋ ๊ธ์ฌ
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