Global Marketing Manager (Seoul)Location: Seoul, South Korea
Position Type: Full-time
Experience Level: Mid-level
Reports to: Global Business Director
About the RoleBeigic is seeking a creative, data-driven Global Marketing Manager to shape and execute the brand’s global marketing strategy, from content creation to community building and digital performance.
You’ll join our international team in Seoul and play a key role in strengthening BEIGIC’s brand awareness across our key markets, Asia, Europe, and North America.
Your mission: elevate BEIGIC’s storytelling globally through inspiring content, strong community engagement, and efficient digital campaigns that drive visibility and conversion.
About BEIGICBeigic is a Seoul-born vegan skincare brand, powered by mixology and green coffee beans for slow-aging.
We are crafting clean, high-quality skincare that transforms daily routines into moments of sensorial pleasure and mindful self-care.
At the heart of our formulations is green coffee bean oil, cold-pressed from fair-trade Peruvian beans. Rich in antioxidants, natural caffeine, and essential fatty acids, it supports the skin’s natural regeneration, strengthens the barrier, and boosts radiance and firmness delivering visible slow-aging benefits.
As a fully vegan brand, we are committed to conscious formulations, using only the finest ingredients chosen for their purity and efficacy.
Our approach to skincare is guided by a unique “mixology” philosophy: all BEIGIC products are designed to be layered and combined safely, enabling our customers to personalize their routine and create spa-like experiences at home, tailored to their skin’s changing needs.
From our flagship Café BEIGIC in Seoul, where skincare meets the culture of coffee, we have expanded across Asia, Europe, Middle East and North America. BEIGIC is now present in premium retailers, prestigious department stores, luxury hotels, and high-end spas.
We are a fast-growing, mission-driven brand, dedicated to sharing our vision of beauty and valuable self-care moments with the world.
Key Responsibilities1. Brand, Content & Campaigns (35%)- Develop and manage the global content calendar, coordinating product launches and storytelling moments across all channels
- Lead the production of global brand content (photo, video, copywriting) to ensure consistency and emotional impact
- Manage the creation and localization of digital assets for e-commerce, social, and partner use
- Collaborate with the design and product teams to shape a strong and cohesive brand voice
2. Influencer, PR & Community (35%)- Oversee influencer and PR seeding first across US market
- Build and maintain relationships with content creators, press, and brand advocates
- Organize influencer events and brand activations in Seoul and international markets
- Grow and nurture the community on Instagram, TikTok, and LinkedIn through authentic storytelling and engagement
3. Digital Marketing & Performance (30%)- Manage paid media campaigns (Meta, Amazon PPC; future: Google, TikTok), ensuring ROI and alignment with brand objectives
- Monitor performance KPIs (ROAS, CTR, CAC, conversion rate) and optimize campaigns continuously
- Develop and manage affiliate programs and brand collaborations to expand reach
- Collaborate with the sales team to ensure strong PDP content and consistency across digital touchpoints
Profile- 2–5 years of experience in global or digital marketing, ideally in beauty, fashion, or lifestyle
- Strong understanding of brand storytelling, content creation, and digital performance
- Hands-on experience with Meta Ads, influencers, and content production
- Fluent in English (written & spoken), Korean or other languages (Japanese, Chinese, French) are a plus
- Creative thinker with analytical rigor and attention to detail
- Strong project management and communication skills
- Passionate about clean beauty, design, and brand building
- Comfortable in a fast-paced, multicultural environment
What We Offer- A key role in shaping the global voice and image of BEIGIC
- Full ownership of global campaigns and digital growth initiatives
- An international, mission-driven team in Seoul
- Exposure to strategic decisions and direct impact on brand growth
- An agile, collaborative work environment where creativity meets performance
How to ApplySend your resume and a short note explaining why you’d be a great fit for this role at career@beigic.com.
The recruitment process includes 2–3 interviews to get to know you better and assess mutual fit.
