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Summary as Senior Digital Advertising Account Rep (Performance Sales), support China Market. Manage key Digital Marketing
Agency relationships, focusing on scaling advertisers and driving revenue growth. The role requires expertise in performance marketing, technical sales, and a deep understanding of the Chinese market. Key duties include leading projects independently, deputizing for the Sales Manager, optimizing campaigns, and identifying upsell opportunities. The candidate will collaborate with the sales team, engage senior stakeholders, and provide data-driven insights to support business goals
The Key Responsibilities
- Manage Key Digital Marketing Agency Relationships: Oversee a large portfolio of critical agency partnerships, with a focus on supporting and scaling existing advertisers to drive long-term success.
- Deep Understanding of Performance Marketing: Possess a strong knowledge of performance marketing strategies and the ability to sell tailored solutions to sophisticated, data-driven buyers.
- Sales Expertise, Especially Technical Salesmanship: Demonstrate expertise in positioning complex value propositions, handling objections effectively, and navigating technical discussions with confidence.
- Expertise in Chinese Market & Advertisers: Have a strong affinity and deep understanding of the Chinese market, its trends, and advertiser behavior to effectively serve and support this region.
- Ownership of Key Projects: Lead significant projects with oversight from the Team Lead or Operations Lead, often having cross-program influence that impacts multiple areas of the business.
- Work Independently with Minimal Guidance: Operate autonomously, demonstrating the ability to execute projects with little intervention or supervision, ensuring high-quality results.
- Deputize for Sales Manager: Step in for the Sales Manager during their absence (e.g., PTO), ensuring smooth operations and continuity in driving sales objectives.
- Engage with Senior Stakeholders: Regularly interact with senior stakeholders across the business, maintaining positive relationships and aligning on strategic objectives.
- Revenue Retention & Growth: Take ownership of retaining and growing revenue within a strategic book of business or across a business function, focusing on delivering consistent value to partners.
- Operate Across Multiple Markets: When necessary, work across different geographic markets to share insights, ensure consistency in execution, and drive unified sales strategies.
- Understand Business Goals & Provide Data-Driven Insights: Develop a deep understanding of partner goals and translate data into compelling narratives, offering actionable insights that contribute to their success.
- Collaborate with the Sales Team: Work closely with the sales team to foster, maintain, and grow client relationships, ensuring cohesive strategy execution and ongoing support.
- Campaign Troubleshooting & Optimization: Continuously troubleshoot, optimize, and enhance campaign performance to ensure peak efficiency and effectiveness.
- Upsell/Cross-sell Opportunities: Identify and capitalize on opportunities to upsell, cross-sell, and activate both new and existing accounts to drive further revenue growth.
- Quantitative Metrics & Business Trend Analysis: Track, analyze, and effectively communicate key performance metrics and business trends, providing data-driven insights both internally and to external partners. Monitor, analyse, and communicate key metrics and business trends both internally and to external partners to drive informed decision-making.
The Key Qualification
- 4-5+ years of experience in Advertising Technology sales, specifically within any online ad platform. [For Senior Analyst Level]
- Extensive knowledge of digital marketing solutions and a solid understanding of industry tools and strategies.
- Up to date with the latest trends in online marketing, ensuring a cutting-edge approach to client solutions.
- Native-level fluency in the language of the assigned market, enabling effective communication and relationship-building. [Mandarin]
- Proficient in tools such as Tableau, Salesforce, and G-Suite/Office, with strong presentation and collaboration skills.
- Strong analytical and reporting capabilities, with proven experience in using data-driven solutions to achieve positive business outcomes.
The Perks & Benefits
- Eligibility for an attractive Sales Incentive Program, rewarding high performance.
- Regular employee status with long-term career growth opportunities.
- Access to Flexible Benefits, tailored to suit individual needs.
- Optical and Dental claims coverage for health and wellness.
- Unlimited In-Patient claims and comprehensive Hospitalization Benefits to ensure peace of mind.
- A variety of Leave options, including personal, vacation, and medical leaves to maintain work-life balance.
- Convenient office location with easy access to public transportation.
- Participate in the Mentor/Mentee Program through a supportive Buddy System to foster learning and growth.
- Work in a Great Place to Work-certified office that promotes a positive and collaborative environment.
- Claimable mobile allowance to support your communication needs.
- And many more perks designed to enhance your work experience!
