We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products.
Our SharkNinja APAC business is scaling rapidly. The two brands, Shark and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands.
Here are some of the exciting things you will get to do:
- Deeply understand the Korean consumer, the Korean home, and the Korean market
- Be involved and embedded in consumer insights and research studies to inform consumer messaging
- Develop consumer communications strategy for SharkNinja brand in the South Korean market and then execute it, including media planning and buying, consumer promotions, public relations, and digital/social
- Define local creative asset needs and then work with Global creative department to develop them on time
- Work closely with the global marketing departments (US, and APAC) to leverage best practices and global strategies, while also ensuring appropriate localization is done for the Korean market
- Develop and execute integrated brand activation strategy for consumers and on/offline retailers in close partnership with all key cross-functional partners
- Provide overall marketing support to trade marketing and sales teams.
- Work closely with South Korean distributor to ensure marketing and sales strategies are aligned, especially on asset needs for trade marketing and in-store displays
- Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance to company objectives and optimize spends for effective utilization of the investments.
- Drive execution of marketing strategies for the responsible portfolio to meet P&L and market share goals.
- Support in delivering the Annual Business Plan that helps the business establish clear strategies and growth plans.
- Support overall brand category expansion from new products and GTM
- Oversee 3rd party agency relationship and work closely with them to strategically maximize their performance to drive consistent business results.
- Occasional travel to Boston,MA,USA, and Singapore may be required.
Required attributes & skills:
- 5+ years’ experience in Brand Marketing with preferred category in home electronic appliances and FMCG.
- Bachelor’s Degree or equivalent
- Strong knowledge for on/offline, brand marketing and media management
- Strong passion to win in a highly competitive market and to move projects ahead to deliver break through target
- Analytical skills & marketing executional fundamentals
- Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional
- Fluent in both Korean and English. Must have excellent speaking, writing, and reading capabilities in both languages.
We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products.
Our SharkNinja APAC business is scaling rapidly. The two brands, Shark and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands.
Your role in leading our success drivers & representing our unique mindset:
Lead us to be “RARELY SATISFIED”
Make things better each day; “PROGRESS OVER PERFECTION”
Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
Deliver something great; “WINNING IS A TEAM SPORT”
Be clear and honest, “COMMUNICATING FOR IMPACT.”
Explore SharkNinja APAC on our social channels:
https://www.linkedin.com/company/sharkninja-apac/mycompany/ https://www.linkedin.com/company/sharkninja-apac/jobs/
