Key Responsibilities:
Creative Leadership:
Define and articulate the creative vision and strategy for FMCG clients, ensuring it aligns with their brand objectives and market positioning.
Lead and inspire a team of creative professionals, including art directors, copywriters, and designers, to deliver high-quality and innovative work.
Oversee the creation of compelling and effective creative assets across various channels, including digital, print, TV, and social media.
Strategic Oversight:
Develop and implement creative strategies that drive brand growth and engagement in the FMCG sector.
Collaborate with strategic and account teams to ensure creative solutions are aligned with client goals and market trends.
Stay informed about industry trends, consumer behavior, and competitive landscape to provide strategic insights and drive creative excellence.
International Brand Management:
Manage the development and execution of global campaigns, ensuring consistency and alignment with international brand guidelines.
Adapt and tailor creative strategies for different markets, working closely with regional teams to address local nuances and preferences.
Ensure all creative work meets global standards while resonating with diverse audiences.
Client and Stakeholder Engagement:
Build and maintain strong relationships with senior clients, presenting and advocating for creative concepts and strategies.
Collaborate with clients to understand their vision, feedback, and business objectives, incorporating their input into creative solutions.
Lead client presentations and workshops, effectively communicating the creative rationale and value of proposed ideas.
Team Development:
Mentor and develop creative talent within the team, providing feedback, guidance, and professional growth opportunities.
Foster a collaborative and creative environment, encouraging innovation and best practices.
Drive a culture of excellence and accountability, ensuring high standards of creative output and client satisfaction.
Experience:
Extensive experience as a Creative Director or in a senior creative role, with a strong portfolio showcasing work in the FMCG industry.
Proven experience managing international brand campaigns and working with global clients.
Demonstrated success in leading and inspiring creative teams and delivering innovative and impactful marketing solutions.
